I'm not an old head but it's not even close. Seems like a difficult thing to really put into context but OJ was a crossover cultural phenomenon before social media, before ESPN, before 24 hour news networks, and before the internet. Fame on another level.
Dude was basically colorless and loved by both blacks and whites. He was a transcendent figure who played America's most popular sport. He was handsome, charismatic, witty, photogenic, all that.
Lebron basically a lame try hard who can dunk that ball good and makes solid business decisions.
Yea, it's not even close.
OJ taking over this David Letterman interview, dude basically made Letterman into a fukking fanboy:
Six and half hour documentary on him:
Andy Warhol Photo