No way brehs. I won't believe it. You are telling me Lil Wayne doesn't actually run Trukfit day to day and he is more of a partner to a company that knows how to run a skateboarding clothing line?
I'd imagine Universal created Bravado for the 360 deal.
The whole point is to get a cut out of everything your artist does.
So why not create a company that takes care of one of those possible ventures your artist takes?
shyt is genius.
Just to show how deep and complex the 360 deals are getting.Yeah, Im not getting the point of this thread
As an artist wouldn't you want this though? If the label's already eating off your merch money the hell yeah they better put up for the manufacturing, marketing, and promotion. I know it's kind of double dipping but these dudes aren't entrepreneurs and won't do it themselves sans Diddy, 50, JayJust to show how deep and complex the 360 deals are getting.
this is actually, interesting..
"Bravado is the only global, 360 degree full service merchandise company , which develops and markets high quality licensed merchandise to a worldwide audience.
The Company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Products are sold on LIVE TOURS, via SELECTED RETAIL OUTLETS and through online stores.
Under the UNIVERSAL MUSIC GROUP (UMG) umbrella , Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant market strength. http://www.universalmusic.com/company
Bravado is the official merchandising company of your favorite artists. Check out some of our top items as worn by artists and celebritites.
http://bravadousa.tumblr.com/
Overview of Trukfit, LLC in New York, NY
This profile for Trukfit, LLC is located in New York, NY. Trukfit, LLC industry is listed as Mens and Boys Clothing.
Key People
Lil Wayne serves as the Managing Member
Susan Guerin is the Chief Financial Officer of Trukfit, LLC.
Susan Guerin serves as the CAO (Chief Administrative Officer) of Truckfit , as CFO wrote the business plan for fund raising and built the business creating exponential growth, resulting in a liquidity event for investors.
Susan Guerin aka "Ms. Truckfit"
I guess if you're already in a 360, but you forget their was a time rappers were hitting real licks off clothing brands and merchandising, those days look like a thing of the past.As an artist wouldn't you want this though? If the label's already eating off your merch money the hell yeah they better put up for the manufacturing, marketing, and promotion. I know it's kind of double dipping but these dudes aren't entrepreneurs and won't do it themselves sans Diddy, 50, Jay
I guess if you're already in a 360, but you forget their was a time rappers were hitting real licks off clothing brands and merchandising, those days look like a thing of the past.
Wayne ain't need Universal to make Trukfit as big as it is now, but they gonna eat majority of the proceeds regardless.
The general perception is that Lil Wayne owns Trukfit but come to find out some white woman owns it
Wayne ain't need Universal to make Trukfit as big as it is now, but they gonna eat majority of the proceeds regardless.
People really thought Wayne owned Trukfit? Tbh I always thought it was some 3rd party brand that paid him to be a brand endoser until this thread.
We call Wayne a sucker but his deal with Universal could help him gain valuable experience in his own joint ventures in the future. That is if he spent time studying how the media Companies operate. He's very young for the most part