Are we finally ready to accept that rappers today are way richer than those in the 90s

[KEEPITTRILLA]

its true tho
rod wave just annouced a tour doing like 40 2k+ cap venues. i look at old shows and pac and big was doing shyt like that for their shows, rod wave only like the 20th most popping artist rn.

not to mention all the merch sales at shows too, theres a reason that if you still have a 90s rap tee its worth $1000s of dollars now in any condition, it wasnt selling like that back then

then theres way more festival bookings, brand deals, social media posts, features from labels, etc. its probably not even close shoutout to the og's that paved the way for this to happen of course

 

[JustCKing]

this doesn't say "from rap"

Outside of rap (and it was still rap), he had a label (Undeas) with Lance Un Rivera. Only two albums got released (Kim's debut and the Junior M.A.F.I.A album). He had a large hand in both (writing and and being featured). Biggie didn't have a clothing line (although he was planning it), no movies, no shoe deal, and a handful of TV cameos. So yeah that $10 mill is rap money.

Correction: Undeas was just Un and Junior M.A.F.I.A and Kim (as a solo act) were signed.

I don't know how you read that article and missed this:

Profession: Songwriter, Singer, Record producer, Rapper, Artist, Composer, Musician, Music artist

^^^ he wasn't writing for any other genres. He only had like 3-5 production credits to his name. He wasn't singing. He primarily rapped. So his money is all rap money.

 

[JustCKing]

its true tho
rod wave just annouced a tour doing like 40 2k+ cap venues. i look at old shows and pac and big was doing shyt like that for their shows, rod wave only like the 20th most popping artist rn.

not to mention all the merch sales at shows too, theres a reason that if you still have a 90s rap tee its worth $1000s of dollars now in any condition, it wasnt selling like that back then

then theres way more festival bookings, brand deals, social media posts, features from labels, etc. its probably not even close shoutout to the og's that paved the way for this to happen of course

Breh Rod Wave HAS to do 40 shows at 2K+ a piece. An artist from the 90's didn't have to do that unless they were indy.

 

[Awesome Wells]

Lyor Cohen, who self attributes himself with creating the 360, said the EXACT SAME THING. They didn't change the contracts for the benefit of the artists. They did it because they were sick of giving MILLIONS to rappers who never recouped, but got to enjoy the 150% profit from every single other thing they did in life.

So he said "Why am I making you a star with my money and power and only getting 90% of one thing. Either we get a piece of everything, or you can blow up on your own buddy"

And now people think that means they only taking 5% and giving out MORE? Them contracts gotta recoup FIRST, then you getting a SMALL percentage. They didn't get from getting 0% of everything to 5%.. This is the music industry.. They definitely taking 70% at least

Exactly!

That's why I brought up Kevin Liles earlier in the thread. He and Lyor were the architects of the 360. He always says that they came up with that together, after seeing how much money was being lost. This is what Lupe was talking about like 15 years ago. He said he found out he was in a 360 and didn't even know he was. That's when he was talking about killing himself and all that. He wouldn't even put music out because he wanted a new contract.

Like you said, these people don’t understand how vicious these deals are. You don’t get a dime until they recoup everything you were advanced. And with there being way less money being made today, it's almost like a trap being set for you to fail. There's never a point where the label isn't getting paid. They're taking money from every source. But the artist is in recoup mode forever, until the bill is satisfied. So when these dudes are flashing money and talking about how much they have, all of that is on borrowed time. It's cool to show today, but it's still not even theirs, at the end of the day.

 

[The Devil's Advocate]

Exactly!

That's why I brought up Kevin Liles earlier in the thread. He and Lyor were the architects of the 360. He always says that they came up with that together, after seeing how much money was being lost. This is what Lupe was talking about like 15 years ago. He said he found out he was in a 360 and didn't even know he was. That's when he was talking about killing himself and all that. He wouldn't even put music out because he wanted a new contract.

Like you said, these people don’t understand how vicious these deals are. You don’t get a dime until they recoup everything you were advanced. And with there being way less money being made today, it's almost like a trap being set for you to fail. There's never a point where the label isn't getting paid. They're taking money from every source. But the artist is in recoup mode forever, until the bill is satisfied. So when these dudes are flashing money and talking about how much they have, all of that is on borrowed time. It's cool to show today, but it's still not even theirs, at the end of the day.

Too much IG watching. Again.. I fully believe that the big guys now are getting paid more per show and have more show.. There are more avenues. The avg guy has more ways to make money and the labels put them up front so that it can happen.....

But they only doing that cause they own you. Of course they want their cash cow on 120 shows if they getting a piece of it. They didn't give a shyt before cause they weren't making any money off the show or merch. That's why this merch is selling and being bundled. These dudes don't own clothing lines. Wayne didn't even own Trukfit. That's the label's clothes. shyt is crazy when you think about it. They basically changed from the music industry to the entertainment industry. You get a movie role and they get a percentage. It don't matter

 

[Formerly known as...]

Finally accept? Thought it was common knowledge. Some of the bigger artists from 90's are good but these days you can make a cool few Mill a year from YouTube and Instagram let alone your music and with a wealth of ways to get music out you can get by being independent and live good

 

[OHSNAP!]

Yeah I'm not buying that at all. No way he worth that much and isn't worth a billy after 20 more years of grinding

Of course he was worth that. NL was his entirely, everythang was on his name. NL sold 11% of "black music" (rap, R&B, soul, gospel) in the States in 1997 already. Then 23 albums in 98, most of em gold or platinum

 

[OHSNAP!]

Finally accept? Thought it was common knowledge. Some of the bigger artists from 90's are good but these days you can make a cool few Mill a year from YouTube and Instagram let alone your music and with a wealth of ways to get music out you can get by being independent and live good

Bwahahhahahaha. Proof?

 

[Formerly known as...]

Bwahahhahahaha. Proof?

Apparently:


Nicki Minaj

• Estimated cost per post: $651,000

In September 2019, Nicki Minaj shocked fans with a tweet that she was going to retire from music to have a family. Not even a day later, Minaj apologized for the tweet, saying it was insensitive and that she would address her plans later.

Whether or not Minaj will pivot away from her music career in pursuit of other dreams remains a mystery, but her success on Instagram is clear. With 106 million followers, Minaj earns $651,000 per social post, according to Hopper HQ.

Minaj's most recent sponsored Instagram posts included her collaboration with Fendi, totaling up to six posts so far in September. If Minaj were to do an average of six sponsored posts per month, she would bring in $3.9 million per month, a total of $46.8 million per year.

Just for example.

 

[CrimsonTider]

That's all you got to support what you're saying? Lol, I'm not saying you're wrong...it would only make sense that as Rap got bigger so did the money...but you gotta support something like this with facts and figures. Don't let what these guys rap/post on IG make you believe they're worth more than they are...most of these guys aint bringing in over an M or 2 a year but make that shyt look like they worth 30 million easy, lol.

you asking for support while making statements with no support

STFU

 

[Awesome Wells]

Too much IG watching. Again.. I fully believe that the big guys now are getting paid more per show and have more show.. There are more avenues. The avg guy has more ways to make money and the labels put them up front so that it can happen.....

But they only doing that cause they own you. Of course they want their cash cow on 120 shows if they getting a piece of it. They didn't give a shyt before cause they weren't making any money off the show or merch. That's why this merch is selling and being bundled. These dudes don't own clothing lines. Wayne didn't even own Trukfit. That's the label's clothes. shyt is crazy when you think about it. They basically changed from the music industry to the entertainment industry. You get a movie role and they get a percentage. It don't matter

Truth.

There are definitely way more avenues. But those same avenues are the ones that the labels exploit to get more bread from these artists. Interscope had Lady Gaga in mad commercials, movies, books, touring, and all kinds of shyt. She made them around $200M at the time, and her manager said she saw $5M after taxes hit. That's a little over 2% of what she made the label. They're taking like 97%!! Because she was in that 360, they ran off with mad of the money. Gave her crumbs. And she was one of the biggest acts in the world. So imagine what these labels are doing to rappers.

You're right though. And it's not just in Hip Hop. At the Rock shows, they're doing all these "licensed apparel" things now. The artists don’t own any of those lines. That's the label finding more ways to get bread off of these acts. T-shirts, posters, cups, all kinds of shyt. They're finding ways to make money off of every source for these artists.

 

[Maximus Rex]

It is what it is

NBA/NFL players from the 90s ain't getting the money the players in those sports are getting now.

2pac couldn't afford bail money

 

[Awesome Wells]

It is what it is

NBA/NFL players from the 90s ain't getting the money the players in those sports are getting now.

2pac couldn't afford bail money

Professional sport leagues are not the music business, lol. The music business is making 70% less than what it used to. The NBA and NFL have damn near tripled their revenue since the 90's.

And most of the rappers today can't afford bail money either. Pac's shyt was like $1.5M. These rappers out now can't even come up with $50K.

 

[Maximus Rex]

Professional sport leagues are not the music business, lol. The music business is making 70% less than what it used to. The NBA and NFL have damn near tripled their revenue since the 90's.

And most of the rappers today can't afford bail money either. Pac's shyt was like $1.5M. These rappers out now can't even come up with $50K.

Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again

$23.1 billion in 2020, go ahead and keep sleeping on the money streaming has brought into artists hands without the overhead of marketing and expensive million dollar music videos

Youngboy would've thrown them that $1.5 million and told them to keep it

Got artists like Lil Pump and 6ix9ine signing 8 figure deals but I'll let you tell it

 

[28 Gramz]

I don't even know how people are running with this as fact. I mean when you look at individual members of NWA did in the 90's. Individual members of Wu Tang and even individual members of Bone Thugs. Master P being worth $400 million in 1998/1999 off music. You look at what Birdman and his brother was doing with Cash Money. We haven't seen anything like that since.

Only ones eating back then was CEO nikkas you named. Birdman,P,JD and Puff were on another level. The OP is talking about B and C level guys like 42 Dugg and EST Gee walking around with 50k in their pockets at any given moment with over 100k in ice on. Top tier rappers like Migos,Lil Baby, Da Baby,Durk,Moneybagg can command 150-250k for a show now.

Ice Cube was literally living with his mom when he left NWA.