All of this is currently resulting in lower-than-expected weekend projections, which will hopefully correct by Christmas Day Sunday. Already, business will be down around a daily average of -50% on Christmas Eve Saturday as is typical for that day’s business.
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'Avatar: The Way Of Water' Rides Wave Past $600M Global Box Office Amid Strong Mid-Week Play
courtesy Disney © Walt Disney Studios Motion Pictures / Courtesy Everett Collection
20th Century/Disney’s
Avatar: The Way of Water is pacing 37% ahead of yesterday’s revised
$14.6Mfor a
$20M Friday, which will put it on track for
$83M 4-day, -45% from the pic’s first 4 days. Hopefully, the sequel will hit
$90M at 4,202 theaters, if business shifts. That will put the pic’s 11-day box office at
$280.7M.
Total weekend box office over Christmas weekend for all titles is estimated to come in at an estimated $85.5 million, well off from last year.
deadline.com