yes to divide and conquer but NOPE to everything else.
Only Jay and Ye was pushing real units for the Roc and Kanye needed to do him with little oversight to become who he is now. NO FUKKIN WAY that this version of Kanye fits in with that old version of the Roc. Dame would be shaking him down repeatedly to produce for bullshyt artists like Rell and Juelz as a favor for Cam. Kanye would lose his mind
Then, whether Dame/Jay/Biggs stayed together or not, Rocawear was gonna get played out regardless. Even new Rocawear clothes look like shyt and lets not even talk about State Property clothing. Those cats werent eating lovely offa the clothing line because whoever they partnered with initially put in the most $$ and used their own facilities/textiles to manufacture/ship the clothing. Jay and Dame were glorified mascots when it was time to advertise and put the clothes in the videos. And lets be real, the clothes fukkin sucked. I'm glad Dame got whatever $$$ he did get off of it. Present day Rocawear is only as relevant as Jay's image. He falls off, so does the brand and the licensing company pulling the strings will move on to other things (i.e. BBC)
The only one remotely coming close to creating generational wealth is Jay and thats because linking up with Beyonce was a come-up and EASILY helped extend his career and visibility. In turn, he looks like a smart businessman who gets to dabble in team ownership, a sports bar and becoming an agent even thought the image is selling these things to the public, much like what Puff does. Jay sells it as a musician and Puff sells it as a mascot/Hip Hop royalty figure.
But that shyt, for Jay, wasnt happening with Dame wilding out in meetings, putting his feet up and calling everyone @ssholes and all kinds of bugged out shyt like that. Motherfukkas convinced Jay that Dame didnt have some magic powers that made him and irreplaceable music mogul, AND THEY WERE RIGHT!!!!!!!!!!