they can't help themselves. the product is so blatantly void of anything real and organic they have to slap manufactured labels on everything.
and then you have michael cole, who is so good at being the corporate puppet pitchman that it's become scary. he uses just the right amount of fake enthusiasm.
based off what Mauro said in an interview, Cole is doing what Vince wants to not sound so enthused
Mauro Ranallo always sounds like he’s excited when he talks and most fans seem to agree that his enthusiasm is contagious. Ranallo also revealed that Vince McMahon had to learn to let Mauro be Mauro.
“At first Vince thought, ‘Not everything is WrestleMania,’ but I think he’s learned that’s just me. Everything is WrestleMania to me. I go into calling any match, any fight–I don’t care if it’s the main event or the opener–that these guys have put in their work, they’re here for a reason, and there’s a reason I’m calling this fight, so I do want to give it as much attention and respect and energy as I would the main event or a championship fight.”