Rays aren't in South Florida. They're up in Tampa, which is a top ten city for hockey attendance of all things. The problem for the Rays is the stadium. The Trop is a horrible place to be, and in Tampa traffic (which is awful) can be an hour drive away from Tampa proper.1. The Rays play in South Florida and they mostly care about football, hell, HIGH SCHOOL FOOTBALL, more than baseball. There's sunshine and 100 things to do besides watch baseball.