Cats like him have their place in hip hop. nikkas go wild when this come on in the club.
Like I said, I like Keef personally. I bump the sht outta April fools (i like his aggressive, dont give a fck street sht which reminds me of the cats I used to grow up listening to as a shorty).
But objectively speaking, Keef is a horrific rapper. Horrific rappers tend to have a burst in popularity, and a short shelf life, so for him personally I see the writing on the wall. In recent years, Keef and others like Flocka, Gucci, ext have benefitted from a complete lowering of the bar of lyricism. With this salvo fired by kendrick, you wonder how much tolerance there is gunna be, from a wide range of fans, for rappers who rap like english is their second language from now on. Not everyone is gunna rap like Lupe now, but idiot rap is gunna struggle more than it has in the past few years, imo.