the other thing is just where music is in general, it's consumed a lot faster, things don't stick, there's no collective experience of music, that makes it harder to even care about so much of the mainstream.
then add to the fact that rappers don't care about making albums, it's a formality at this point, that flies in direct opposition to how the 30+ crew grew up, we spent our saturdays in record stores, sitting with albums for weeks or months before taking it out of rotation. how you want me to listen to someone who can't put together a cohesive 12 songs (more than 3 mins apiece)?
then, as you age, you don't have that same amount of free time, so when an artist has 46 songs between mixtapes, albums, features, loosies in the span of 3 months, that alone makes you not even want to attempt to keep up - plus the likelihood of that being quality music is
lastly, you ask if we love hip hop, you need to ask that of a lot of these rappers. this shyt is all a hustle/game to so many of them, a quick buck. there's no issue with using it as a tool to get money, but you can't fault those of us who grew up on rappers that really loved the art, wanted to do it even if it wasn't lucrative, for not being impressed with people who make the lowest level of effort in their art. this is especially true for females right now where the right face and surgery is rewarded with stardom. no, i can't love and be passionate about strippers who turn to rap because they already have 1M social media followers.
all that said, you can absolutely find your lane going deep on spotify or soundcloud, etc. but the mainstream? nah, i can't expect too many of us to love it.
edit: and this lack of love for the music/culture is shown by how disrespectful and dismissive the current gen is of older music/artists. dudes revel in not knowing nas songs, makes jokes about pac or big dying, etc. no one is asking them to say it's their favorite era, but if you love the music, there's no way you don't spend some time going back. i don't love pre ~88 rap, but i gave enough of it a listen to understand the evolution and try to understand what the generation before me was listening to/loving