Nipsey hussle is the perfect example of « dead rappers get better promotion » meme.
No one outside of pure hip hop heads was checking for him. He was a nobody outside California. Since his death you would believe that he was Kanye/Drake/weezy/j Cole/kendrick level alive, but the reality is completely different.
Very few people cared about him back then but suddenly after his death you got all kinds of Trend followers, hypebeasts, front runners, social media birds(btw these birds/thots cared much more about how Lauren London was feeling, mourning and coping after the loss of her late husband), clout chasers and casuals pretending that they always was big fans of him
