How come white players like Jokic and Luka don’t translate to increased viewership and ratings for the NBA?

Soldier

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If they were both typical american born and raised, white anglo saxon protestant (wasp) with conservative views, Chad-like good looks, relatable personalities, nationalist proclivities and good old boy cultural sensibilities, they would be among the biggest stars of the country. On their own, they would bring to the nba, massive demographics who traditionally shun the nba :mjpls:......(maga/conservative crowd, racists, people who ONLY watch college basketball/college sports, older whites etc)


AND people who arent hardcore sports fans( most women, casual sports fans, pop culture fans, people who root for athletes because they relate to their backgrounds and love their personalities, the curious, the people who never watch sports usually but are willing to make exceptions to watch exceptions :mjpls:, the " i only watch sports for the main events -like olympics- and the storylines" etc)
 
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Harry B

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How come the black Bulls became bigger than the white Celtics ever could dream about?

I just don't know that race matters like that, or else cacs would love hockey, soccer and baseball more than football and basketball.
And baseballs relevance wouldn't decrease as the percentage of brehs decreased.

Jokic is mad boring, like I said before people love Giannis and Luka, two foreigners. They loved Dirk too. Giannis has more followers than Ja and Zion combined.


If a single individual should drive the interest for a whole sport you've got to be Cristiano Ronaldo, Michael Jordan types of levels.
 

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Why isn’t this cac making the NBA more popular? :jbhmm:
 

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MeachTheMonster

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Watching them in the All star game last night answered your question.

They just don’t have that “it” factor to be fun and entertaining to people.

With all the different personalities, athletic ability, skill, and ambition on display last night. Dudes like Luka and Joker shrink.

They are skilled basketball players but not great athletes and not very fun people.

Compare that to Yannis who only played in the first play of the game, yet his personality seemed to still be all over the place.
 
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