Go on a song like Jay's latest singles OJ and you'll see a flock of birds asking "what's he talking about?" and people happy they get it. Go and look at these white people do "reaction videos" and you'll see they can't get the most basic shyt.no one is that stupid.
I'm someone who believe that majority of people r dumb.
But they r not lacking the intelligence to understand fukkin Cole
Cole's song is rather straightforward/Simple infact his whole catalog is that and people can comprehend what he's saying.
As for Jay he's no different. Only thing about Jay that will make people not understand is his references in his lyricism every now and then.
Beside that u know what Jay is saying and the overall point.
Most people who listen to rap are not from the culture, they don't get the lingo and a huge proportion are also young people. A typical rap fan is a white girl in a Private school from Arizona, what does she know about OJ? Or even bars at all, they are listening to melody and beats. We're talking about simple very simple shyt like "Live from Bedford-Stuyvesant, the livest one representing BK to the fullest", might be Greek to these people. And the rest of the verse might be ancient Greek, only reference they get is Beyonce.
Bars and lyricism don't impress enough people, so if bars and lyricism is what's dope with your music. You might be limited. The idea about a hit song is to make it accessible so that both the birds, the non-rap fans, the kids and the hiphop heads can fukk with it.
