Thats why it takes more than just a hot start to run an era. Nobody’s denying Nicki is popular or one of the most successful of her era, she just never reached big 3 status or anywhere near it because by the time Cole and Kendrick took off they left everyone besides Drake in the dust. By 2016 Cole was moving damn near 500K first week on an album that had NO features whatsoever or additional help. A year later Kendrick was moving 600k first week on an album that had no other rap features with a bonafide rap song hitting number 1 (no sung hooks, no catchy beat) Hell by 2016 Kendrick was doing Nicki numbers on a Lost Tapes style compilation album that had no singles, videos, or hype whatsoever outside of simple demand for more music.