IllmaticDelta
Veteran
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It's a combination of things..reposts of mines
It has something IMO to do with the newer generation who were born most likely in the later 90's to early 2000's. Top 40 and related charts best represent the tastes of that age span and it's no coincidence Dance music which was frowned upon in the USA since the days of Disco all of a sudden blew up in the USA after 25 years of being ignored by the older generation.
To adapt to the commercialism of House and other EDM styles starting to make an impact, many R&B singers started making R&B-House Dance Pop instead so the previous sounds got drowned out of the Top 40. Rihanna and Usher are perfect examples of the change. This change didn't impact "Blue Eyed Soul" singers as much as HipHop Soul/Soul/Neo Soul singing "black" artists because they're always going to sell because most consumers are "white". Out of that change, you get your Florida's, Pitbull's, and Jason Derulo's, Chris Brown's, Rihanna's etc..who start doing HipHouse or Electro-HipHop/Electro R&B hybrids
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To add more to that
Turning tables: how Brit soul lost touch with its black heritage
While Sam Smith, Adele and co fly the flag for British soul in the charts, the only black artists in on the boom are talent-show stragglers. Why does the music industry refuse to market them properly?
Centre-stage and sidelined … Adele and Rough Copy. Photograph: Getty/Rex
If you ask the accountants at some major labels, British soul is basking in a golden age. While record sales have flatlined, Sam Smith and Adele have been shifting albums by the pound. They’ve racked up awards both here and in the States, and provided a smooth soundtrack for a million coffee franchises. Meanwhile, Ed Sheeran is strumming with Pharrell, James Blake is collaborating with the RZA, and Jessie J has been belting out lung-busters under the watchful eye of R&B hit factory Rodney “Darkchild” Jerkins. No doubt Brit soul, a genre taken seriously enough to warrant its own extensive Wikipedia page, is booming. There’s only one thing that seems to be missing: black artists.
As many have pointed out, all this Grammy-grabbing and Mobo-snatching has been a pretty pale affair. It’s almost impossible to name a black British soul or R&B act who has had any major success in the last couple of years. There may have been some attempts to classify FKA Twigs as an “alternative R&B” act, but she has rightfully kyboshed the notion, memorably stating “fukk alternative R&B” when asked about her place in the genre. The irony here is that the previously anonymous artist – her music closer to Björk’s than Aaliyah’s – only picked up the alt-R&B label when photos revealed her mixed-race heritage. Realistically, in the current UK soul scene, that heritage would have made her an exception rather than a rule.
It wasn’t always so. While English singers from Mick Jagger to Mick Hucknall have long shown a flair for repackaging American R&B, they used to exist alongside a credible pool of black British talent. The 80s saw both Sade and Soul II Soul score global hits, followed by a 90s rush of talent that saw Omar, Carleen Anderson and Caron Wheeler take on the “mature” end of the market, while teen idols from Craig David to Ms Dynamite dominated the mainstream. But as the millennium rolled over, somewhere deep within the bowels of the pop colossus a switch was flicked. Suddenly, labels were signing the likes of Amy Winehouse, Duffy and Joss Stone, and soon started squeezing megahits from the blue-eyed gospel of Sam Smith and Ella Henderson. Other than the occasional instances – JLS, Alexandra Burke or Leona Lewis – Brit soul has had a white face for nearly a decade.
It’s worth noting that these isolated successes have come through TV talent shows. But rather than this proving that talent shows support black artists, the comparatively low proportion of success stories suggests quite the opposite – something Kazeem Ajobe, Nigerian-born singer of X Factor runners-up Rough Copy, agrees with.
“The simple truth is this,” he explains over the phone. “When a white person sings like a black person, it’s a phenomenon; it’s headline news. When a black singer sounds black there is no news angle, it’s just normal. So labels think it’s easier to package and sell a white R&B artist than a black one. ”
Turning tables: how Brit soul lost touch with its black heritage
That's basically whats happening right now in the USA.This type of stuff isn't going to blow coming from a "black" person
but this will coming from a "white" person
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.............if the roles were reversed, the "white" artist would blow doing the "black" artists songs before the "black" artists would doing the "white" artists songs and because of this, this why we have these Derulo and Chris Brown types who are doing Electro-R&B-House-Hiphop hybrids. Even Usher has been flirting with similar hybrids to produce this cheesy tune
and these
.....it was just 8 years earlier Usher sold 10 million in the USA and 20 mil world wide with pure HipHop Soul (Usher was always 90's HipHop Soul in his sound but never true Soul )
