Somewhere along the line... we expected to rappers to have this career path of: mixtape >> platinum album >> business executive. A lot of these men and women just like music. Rap wants these nikkas to be the ultimate multitaskers.
Blame Puff and Jay-Z for brainwashing nikkas into thinking that you gotta be some super rich ass rapper to be relevant and to be credible in the eyes of the rap game. Can't be a low key guy or else people will hate you.
This ain't 1997 no more ....I mean, sure it's easy to hop up on the internet and go "
why didn't Busta just walk up into the Universal offices and demand they give him a 100 million dollar distribution deal like they gave cash money that gives him a 80/20 split of profits, full autonomy and rights to his masters" ...but it's this thing called reality where busta has to deal with the actual current landscape of the business....
I'm sure you know the man's business prospects better than him and there's no use belaboring the point trying to explain to y'all how Cash Money is structured in the label system...but suffice to say, there weren't a gang of labels trying to throw big budget imprint deals at Busta in 2012 so that he can get called a "boss" on the internet...as a rap act that debuted in fukking '91 or whenever he first came out doing far better than most
"
this nikka busta rhymes is a ymcmb mascot now 

