MicIsGod
They like what that mean
Drake has a song called omertà claiming he’s involved in racketeeringKendrick gotten more street
Drake became a mob boss
Cole gun bars increased after linking up with ATL bruhs

I love a lot of this music but we can call it what it is.
We will all get the next example of what marketing dollars do. A.I songs are going number 1 now. Do we love ai music? Some may but not enough to go number 1. Nothing charts high like that without the label spending money on it. Whatever they spend money on is what will be “popular”It's not only wrong, but also deeply irresponsible to suggest that this is simply "supply & demand" in a vacuum with no context
This shyt is a business but every successful business has a plan and a strategy
Eventually every rap fan hits a crossroads where they decide to keep indulging the bullshyt or adjusting their tastes a bit. Whites with no cultural connection can toss it away entirely... Well, this shyt needs to keep growing to justify its existence so they need to keep creating new audiences...and we know what draws casuals in...
They aimed at women and gays in the last few years, and the results have been mixed...rap also stopped charting consistently this year... Ironic? Might be running low on ideas, and might have to adjust expectations of how much money is getting pumped into this shyt going forward...
That's why violent content thrives (for a mostly white audience), and why it's so difficult to point to non-stereotypical imagery of Black folks in America. It works, and it works because there's never been a concerted effort to do anything else, at best it's bad for business, at worst it undermines white supremacy and becomes an actual problem
White America is having it's own version of this issue with the current admin. Some of it is putting a mirror in people's faces, but a lot of it is them telling you what you should want to see and why.
Everything that we've come to accept as mainstream, is deeply intentional and always has been
Marketing 101. They don’t care what we “like”




. I was 28 years old when he dropped., Do you really believe I was out here listening to that???