Breh you said nobody is buying physicals anymore....literally the biggest names in any genre are moving a fukk ton of physicals.
That's the only point I was making.
Do I think Kendrick would've sold 2-3x as much, with physicals? No.
Do I think it would've affected his over all numbers? Yes, of course.
Do I think it'll affect his sales
now? No, as rap releases tend to be first week heavy. More so than pretty much any other genre.
As far as Drake, the comparison isn't really fair. Drake was on literally every Spotify play list, regardless of genre, when "Scorpion" came out.
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Nobody else is getting that kinda promo.
Fred.