He is a professional musician
He isn’t making music for himself
His goal is to make profit off his music
You don't know what his goal is fam... And I don't mean that to be an ass. I do understand what you and other people say when you say that.
What I mean is, you don't know what's going on in an artists head. Especially one who is already rich and famous and obtained accolades. You don't know why Hov is doing an album with Electronica.. Is it to sell you records for profit or was he so moved that he wanted to do it? Is Kendrick doing the albums he always wanted to do and would do if nobody heard it? Is an artist doing an album pushing for a Grammy? Are they doing a passion project for their mom like Ye? Are they trying to test the limits of their lyrics like Em?
If all artists cared about was maximizing profits, music would be a whole lot different. I really think this new generation of rappers is what you get when you do that. Everyone trying to get a stream so it all sounds like the same "hit" song. But nah.. A lot of artist put out projects full of music that THEY LOVE and that they wanted to put out. At the minimum, the label would force them to make certain songs.. But at this point in Kendrick's career, I feel he's making the exact albums HE wants to make and not searching for what's going to move the fans.
"Just make good music and the fans gonna come" was how we got this type of creativity in the first place. In all forms of music.