Grand Conde
Superstar
Phil Spencer up and down a complete fukking maniac. 
According to VGC’s development and retail sources, mid-November is exactly when PlayStation 5 is most likely to land. In the UK, we understand that PlayStation has already booked significant marketing spend for the seven days commencing on Friday, November 13. Multiple retail sources have also told us that a launch during this window would fit within their expectations.
Development and retail sources also agree that Xbox will launch first. Microsoft has told developers to plan towards a launch in the very first week of the November, we understand, which would also give it wiggle room to potentially slip into the second week and still launch ahead of Sony. Xbox sources indicated that the platform holder is also expecting PS5 to arrive within the week commencing November 13.
“Ideally, you’d want to launch before the end of November if you want to capitalise on the Christmas sales window, as getting your product out before the final payday of the year is a key move.”
For PS5, the suggested launch timing would mean it could release alongside key software such as Call of Duty: Black Ops Cold War, Assassin’s Creed: Valhalla and Cyberpunk 2077, and also get a head start on the lucrative Black Friday sales: a date platform holders typically want to avoid.
Analysis: When will PS5 release? | VGC
According to VGC’s development and retail sources, mid-November is exactly when PlayStation 5 is most likely to land. In the UK, we understand that PlayStation has already booked significant marketing spend for the seven days commencing on Friday, November 13. Multiple retail sources have also told us that a launch during this window would fit within their expectations.
Development and retail sources also agree that Xbox will launch first. Microsoft has told developers to plan towards a launch in the very first week of the November, we understand, which would also give it wiggle room to potentially slip into the second week and still launch ahead of Sony. Xbox sources indicated that the platform holder is also expecting PS5 to arrive within the week commencing November 13.
“Ideally, you’d want to launch before the end of November if you want to capitalise on the Christmas sales window, as getting your product out before the final payday of the year is a key move.”
For PS5, the suggested launch timing would mean it could release alongside key software such as Call of Duty: Black Ops Cold War, Assassin’s Creed: Valhalla and Cyberpunk 2077, and also get a head start on the lucrative Black Friday sales: a date platform holders typically want to avoid.
Analysis: When will PS5 release? | VGC
