You have it backwards. Jimmy Johnson was a great football coach that taught his teams how to play sound football. When teams like Oklahoma were running the wishbone down people's throats for years, Jimmy taught these kids how to play assignment defense and shut all that shyt down. Those coaches did not teach "swag", they taught sound football and were lucky enough to do it with kids that were exceptional athletes. That was a formula that worked for a long time.
It's not bottom up, it's top down, my friend. While Miami fans keep talking about swag and trying to rehash our 30 for 30's, other teams' coaches are busy focusing on playing football the right way. We've recruited so many kids over the last decade that suffered from this same ailment - thinking that having a certain attitude is gonna make them good, thinking that wearing that Miami helmet is gonna scare the other team. It's so backwards and even after 10 years of evidence and failure, we're still saying "it's all about the U". This is a football program, not the music industry.