New NBA Media Deal: 11 years, $77B with Disney (ABC/ESPN), Comcast (NBC/Peacock), and Amazon. ESPN to license Inside the NBA

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How much Comcast gonna permit go out though??

Lowkey, I can see NBC bowing out of the Olympics. They don’t have the money and resources (networks) to constantly pump Olympic coverage all day and night. I don’t think it’s worth it with the declining ratings and their archaic prime time coverage.
 
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