Sure, the company is wrong, and should be called out as such. But ultimately it's clear they dont give a fukk. Whether the goal is to protect one's self interests or to end this kind of behavior, the fastest way to get people/entities to stop taking advantage of you is to not let them. Not sitting around commiserating with other suckers. If you want a sexual relationship, and a woman is only making herself available platonically, theres no reason for you to be dealing with her at all. I have zero simpathy for dudes who are in the friend zone... nobody put them there but themselves.