He's right up there with Oscar Robertson and Dr. J as "guys who really think they should be top-10, but there's just too many others ahead of them."
He was talented enough to do more, but ended up without any significant individual accomplishments that didn't revolve around volume shooting.
He had the shooting skills, but cared too much about taking more shots and "pretty" shots, so he never was efficient. Now he's ended with 44.7% shooting for his career, 32.9% from three. His career three-point average is more than a percent BEHIND Lebron. With his skill, do you realize how stupid that is?
He had the passing skills...every time that he started racking up assists, the team started winning games. But then he always had to revert to the shooting again, because he wanted those numbers. Never once broke 6 assists/game for a season, something all the great ball-handing wings - Jordan, Bird, Lebron, West, Drexler, Wade - all did regularly. Hell, even Harden is doing it now.
He had the defensive skills...but almost never would make himself the defensive stopper on the main threat for a good part of the game, because he wanted to concentrate his energy on offense, so he'd revert to staying off and gambling in the lanes.
I think he had the potential talent to be top-5 all-time. But he was always too much about himself and his scoring, taking low-quality shots at the expense of everything else.
Think about it this way. If Kobe didn't take an obscene number of shots, which of his main, top-10 defining accomplishments would he have left? Being the best player on a two-time NBA champion and....? So we're really going to rank a player that highly just because he took a ton of shots?
I'm putting Jordan, Magic, Bird, Lebron, Kareem, Wilt, Russell, Duncan, Shaq, and Hakeem ahead of him, in no particular order. He's even with Jerry West, Oscar, and Doctor J.