This is hilariously simple minded. For years it's been in the Republican playbook to underfund and hamstring government and regulatory bodies on the one hand and then scream to the public that government doesn't work on the other. Literally what happened here. You deregulate (i.e., let the private company regulate themselves), there's a failure, and then the case is made that the answer is further deregulation. So sinister

, but it works because people like you are gullible as fukk and crucial lack critical thinking skills.
As much as you like to talk about the private market, the way you speak and the ideas you put forth demonstrates you have almost no practical experience in it. I've worked at companies whose sole job was to help other companies come up with new revenue engines. The idea of becoming a "certifier" or standard maker / regulator for a fee in an industry is actually quite common, but is almost always shied away from when it comes to issues of public safety.
No companies want that liability. I've literally explored the issue for numerous companies, those operating from healthcare to corporate security to financial services. No one wants to play this role because the risk return profile is fukking terrible...no capital would flow there. It's because people intrinsically underestimate danger and are overconfident when it comes to risk, which suppresses their willingness to pay to be told whether or not they'd be OK - which is exactly why government regulation is needed (and not in the nominal way that republicans make it, in a robust way). It's a similar principal as to why certain types of insurance needs to be mandated.
Please get your head out of your ass on this issue.