Production trio Organized Noize try to get L.A. Reid, at the time the head of the R&B label LaFace Records, to sign these kids that go by Outkast. Reid's hesitant, he doesn't know anything about hip-hop, won't these "gangster" rappers ruin the clean R&B look of LaFace?
Reid relents and signs them, but he's still not really sold, isn't giving them much backing or support. He tells them they need to contribute to the label's 1993 album, A LaFace Family Christmas.
"Player's Ball" is an unexpected hit, radio DJs can't stop playing this one song on a Christmas album. Reid realizes he might actually have something here, releases "Player's Ball" as a stand-alone single, none other than Puff Daddy directs the music video, and it explodes even further. Reid's now convinced. He green lights their 1994 debut album, Southernplayalisticadillacmuzik, which established Outkast as a commercial and artistic force.