"Rap is DONE. Aint no more money in rap. Only .1% gettin money. The Drake's....YBs...." - Akademiks

[drifter]

You don't have to like the messenger for the message to be true. Ebro and others have said the same for years, the execs are done putting money into rap and y'all on here shytted on that too when it's obvious. This is one of those times where there's a real disconnect to the real world and The Coli/The Booth that people talk about

X, Pop Smoke, Juice, Kodak, none would've changed this from happening. The shift was happening while they were alive/weren't strung out. None would've made it to Jay/Drake status or Nas/Kendrick, the sales were never going to be on that level to point to. Why do you think there's room for older acts to get these second winds, because there's nobody worth a first one and there's none coming in the future.

"They" are done with rap, just like they were through with blues and rock before it. Doesn't mean rap's going away, but it's past peak like those other genres that got milked into until the cow got tired. They've made all the money they figure they can and start a beef/get shot & die hasn't worked for 20 years, the drug/molly culture has been dead for 10-15. There's nothing left destructive to make money on, they're officially moving on

 

[THE 101]

You people dont support rappers who arent backed by major labels. If major labels stop supporting rappers the whole genre is going to fall off.


Millions of people have made music "for the love" the past decade. You dont see no threads on em on here. But you WILL see a million and one Drake and Kendrick lamar threads.


If labels have no desire to make or support another Drake or KendrThick lamar. What is going to happen next? Motherfukkas gotta take this shyt serious or I dont think the genre is going to make it to the 2030s

Jazz still exists and is actually thriving culturally and creatively probably more so than it has since the '70s.

Hip hop will always exist. Maybe never at the mainstream popularity that it has in the past but the culture will not die because white Jew CEOs stop investing in it and culture vulture scumbags like Akademiks stop covering it. If anything it will prosper even more creatively when it's more focused on the love of the game and without these vampires trying to squeeze every penny from it.

Just because The Coli isn't posting about underground artists (which isn't true btw, Griselda, Marci, Backwoodz, any Alchemist project, Boldy etc still get a lot of repsonses) doesn't mean that the underground isn't thriving. Independent artists are still able to have very successful careers, people are showing up to their concerts, they're making a lot of money through physicals and merch. The culture is still there. It will never die. Hip hop didn't start on a major label and doesn't need to be on a major label to survive.

 

[FukkaPaidEmail]

The music is generic , stale and mediocre.

There are a lot less talented people making hip hop music that goes from the mainstream all the way down to the indy artists that are highkey mediocre too ..just a different type .

 

[Tribal Outkast]

Ive been peeped the plot. It seems like labels stopped putting money into rap a minute ago and now we are seeing the affects of it.


How do you think this holds up for the future of the genre?


My question too is why did labels stop supporting it? Its cause and effect and honestly I think labels didnt like how popular rap became and there was a silent effort to mitigate it.


For like the past 10 years only 2 to 3 people can sell over 100k first week. With no new high selling rap stars on the horizon. fukk is going on?

Well when you let obviously bad rappers get over out here shyt like this will happen. You can’t have great artists out here just wasting their time putting out music that people aren’t hearing while Sexy Red and the ones like her are the stars. That’s not sustainable.

 

[Finesse]

Well when you let obviously bad rappers get over out here shyt like this will happen. You can’t have great artists out here just wasting their time putting out music that people aren’t hearing while Sexy Red and the ones like her are the stars. That’s not sustainable.

I honestly feel like this shyt is racism and the genre has been coopted. Like they push and promote artists like Sexxy Red on purpose to further dilute and water down the genre.

 

[Big Boss]

That’s why they all got podcast

Good point

 

[Roid Jones]

You don't have to like the messenger for the message to be true. Ebro and others have said the same for years, the execs are done putting money into rap and y'all on here shytted on that too when it's obvious. This is one of those times where there's a real disconnect to the real world and The Coli/The Booth that people talk about

X, Pop Smoke, Juice, Kodak, none would've changed this from happening. The shift was happening while they were alive/weren't strung out. None would've made it to Jay/Drake status or Nas/Kendrick, the sales were never going to be on that level to point to. Why do you think there's room for older acts to get these second winds, because there's nobody worth a first one and there's none coming in the future.

"They" are done with rap, just like they were through with blues and rock before it. Doesn't mean rap's going away, but it's past peak like those other genres that got milked into until the cow got tired. They've made all the money they figure they can and start a beef/get shot & die hasn't worked for 20 years, the drug/molly culture has been dead for 10-15. There's nothing left destructive to make money on, they're officially moving on

You see it, when it's pointed out that hip-hop is not as lucrative as it once was, what Coli hears is hip-hop no longer exists, posters will then respond with anecdotal things completely missing the main topic.

 

[The Villain]

Rap is still the most popular genre. Listen to what's popular in Country it's basically rap at this point. shyt may or may not come back around but rappers are risky investments. There's a whole run of stars that were built to carry the ball after Drake and Kendrick that are not here either dead or in jail.

JuiceWRLD
Pop Smoke
XXX
Dolph
Nip
Pooh Shiesty

You can see that the labels have shifted to put their money behind Country and Pop artists now. The worst you really have to worry about with them on a consistent basis is that they said something racist before they got famous and folks will look past al of that.

 

[Deltron]

Some one brought up Westside Gunn. We wouldnt know of this motherfukka if he wasnt tied to SHADY/INTERSCOPE then eventually ROCNATION.

bullshyt.

if anything, the shady/interscope affiliation hurt them

 

[Robbie3000]

Technology killed music. There is no way in the world that I should have access to most of recorded music in history with a $12 Apple Music subscription. It’s ridiculous.

As fat as hip hop, this is what happens when complete bums are elevated.

If Thug, Gunna Lucchi were competent rappers, they would have made compelling music to when they got out of jail similar to how Pac came out of jail. But they are not capable of making compelling music, because they are terrible rappers.

The Young Thug/Lucchi song should have been a moment in Hip Hop.

 

[BK The Great]

As long as songs like this keep dropping i could care less what this fat fukk like Ak says Keep listening to your gay ''bops'' and ''vibes''

 

[Monoblock]

I'll say it's over for most NY rappers which is why they all going the podcast route. Joe called it years ago and people clowned when he started his podcast now every washed up NY rapper starting one. Money is still being made just not the traditional major label way.

 

[TheRtist]

Im trying to write, how much they paying hip-hop music WRITERS!?




And which Genres ARE they putting money into, so I can start writing for them!?

its not about writing, its about which one of the low skill artists are going to value your talent enough to put their credibility on the line behind your song

 

[Rasille]

20 years in the making. This is what happens when others controls the music and can dictate what gets pushed.

 

[Hood Critic]

The Leader of the new-Mid School is struggling to connect and land music. He can't land the plane and make it cool for any of them and they're struggling.

Meanwhile, we've gotten multiple quality projects in the last year that if you step back and objectively look at, are some of the best projects in the last decade - that's not a coincidence.