Nah, I think they are very happy with people coming in at their own pace if they choose to. I do think they purposely didn't announce the price increase here because they want it to appear as attractive as a possible tho.
But it very well could be that they were like nahhhhh we aren't taking the hit on increased cost on hardware that we already losing money on and selling at a loss and someone was like we might as well double down on what Nintendo is doing, and tell em that too. It's hard to be mad at it when you have a cheaper option to play said games if you want them.
At this point you could have 4 months of gamepass for the price of 1 game.
That gamepass price increase is definitely coming