KENNY DA COOKER

HARD ON HOES is not a word it's a LIFESTYLE
Supporter
Joined
Jun 9, 2012
Messages
31,450
Reputation
13,225
Daps
168,613
Reppin
F
Son.... The game is NOT the same lol. That's all I'll say. Dudes ain't tossing out heavy advances like that anymore. That's been dead for years now

Exactly


According to Jordan, APG thought of Young Thug as a risky artist, with a vague name that might be hard to sell.

But when APG A&R Jeff Vaughn traveled to Atlanta and witnessed how Thug was admired there, Jordan said, he sold Mike Caren — APG’s CEO and the president of Atlantic parent company Warner Music Group’s A&R department — on the idea.

“Mike was like, ‘fukk it, if you can sign him cheap, go for it,’” said Jordan. Multiple sources confirm that Thug signed a “full-blown 360 deal” with APG, meaning that the label negotiated rights not only to income from Thug’s recorded music, but also things like his live performances and merchandise.

“Mike Caren is the most honest person I ever met in this industry. But that’s the business model at Atlantic, 360 deals," said the artist manager with an APG-signed client. This claim isn’t new — back in 2010, Chicago rapper Lupe Fiasco criticized Atlantic for pressuring him to revise his existing contract and sign a 360 deal.

Still, even though APG stood to make money from Thug’s music as well as his other ventures, their up-front investment in him was small.

Jordan claimed Thug’s entire contract was worth just $30,000, and that he got a $15,000 advance at signing. (Another source confirms the $15,000 advance, and added "I'd be surprised if it was more than $50,000 total.")
 

brother walt

GOOD AND CHEAP PODCAST
Supporter
Joined
Feb 7, 2015
Messages
10,506
Reputation
3,755
Daps
38,700
Reppin
GOOD AND CHEAP PODCAST
Exactly


According to Jordan, APG thought of Young Thug as a risky artist, with a vague name that might be hard to sell.

But when APG A&R Jeff Vaughn traveled to Atlanta and witnessed how Thug was admired there, Jordan said, he sold Mike Caren — APG’s CEO and the president of Atlantic parent company Warner Music Group’s A&R department — on the idea.

“Mike was like, ‘fukk it, if you can sign him cheap, go for it,’” said Jordan. Multiple sources confirm that Thug signed a “full-blown 360 deal” with APG, meaning that the label negotiated rights not only to income from Thug’s recorded music, but also things like his live performances and merchandise.

“Mike Caren is the most honest person I ever met in this industry. But that’s the business model at Atlantic, 360 deals," said the artist manager with an APG-signed client. This claim isn’t new — back in 2010, Chicago rapper Lupe Fiasco criticized Atlantic for pressuring him to revise his existing contract and sign a 360 deal.

Still, even though APG stood to make money from Thug’s music as well as his other ventures, their up-front investment in him was small.

Jordan claimed Thug’s entire contract was worth just $30,000, and that he got a $15,000 advance at signing. (Another source confirms the $15,000 advance, and added "I'd be surprised if it was more than $50,000 total.")


View media item 6245View media item 5831
 

DigitalDopeman

All Star
Joined
Jun 19, 2012
Messages
2,602
Reputation
1,005
Daps
4,086
Reppin
Jacksonville, Fl
why don't labels/artist develop their own apps and/or sell the digital copies from their own sites?

its 2016 these folks have had over a decade to figure this out. at this point its just lazy
im pretty sure they do have that already, but having your music on streaming services allows u to reach their network of users who may not be searching for your music app or website and just happen to hear you on the streaming service
 

Joe Chink

Banned
Joined
May 19, 2012
Messages
258
Reputation
-300
Daps
401
Reppin
NULL
:mjlol: at all of this. Being an artist doesn't entitle you to a minimum wage. These days albums and singles are simply promo for concerts and live shows. That's where the money is. If you are more "creative" they you will find other sources of income. That's what artists are supposed to be right? Creative? :sas1:

Are you guys proposing a musician minimum wage? fukk outta here with that non-sense. It's a difficult business. Historically being a artist is a super low fiscal position. Just because record companies tricked the public into paying 20 bucks an album last century doesn't mean it will always stay that way.

:umad:
 

Keengcong

All Star
Joined
May 6, 2012
Messages
2,674
Reputation
490
Daps
5,932
Reppin
Memphis
im pretty sure they do have that already, but having your music on streaming services allows u to reach their network of users who may not be searching for your music app or website and just happen to hear you on the streaming service


yea at THIS moment you reach a bigger artist but if say Universal had a music store from the start they could keep a much bigger piece of the pie. Similar to how comic books or video game developers handle their own digital business.

Depending on Apple and Spotify to handle all of your digital business is just lazy. What if something tragic happens to Itunes or Spotify networks your whole world is done.
 

Kyle C. Barker

Migos VERZUZ Mahalia Jackson
Joined
Feb 5, 2015
Messages
28,851
Reputation
9,772
Daps
124,085
Exactly


According to Jordan, APG thought of Young Thug as a risky artist, with a vague name that might be hard to sell.

But when APG A&R Jeff Vaughn traveled to Atlanta and witnessed how Thug was admired there, Jordan said, he sold Mike Caren — APG’s CEO and the president of Atlantic parent company Warner Music Group’s A&R department — on the idea.

“Mike was like, ‘fukk it, if you can sign him cheap, go for it,’” said Jordan. Multiple sources confirm that Thug signed a “full-blown 360 deal” with APG, meaning that the label negotiated rights not only to income from Thug’s recorded music, but also things like his live performances and merchandise.

“Mike Caren is the most honest person I ever met in this industry. But that’s the business model at Atlantic, 360 deals," said the artist manager with an APG-signed client. This claim isn’t new — back in 2010, Chicago rapper Lupe Fiasco criticized Atlantic for pressuring him to revise his existing contract and sign a 360 deal.

Still, even though APG stood to make money from Thug’s music as well as his other ventures, their up-front investment in him was small.

Jordan claimed Thug’s entire contract was worth just $30,000, and that he got a $15,000 advance at signing. (Another source confirms the $15,000 advance, and added "I'd be surprised if it was more than $50,000 total.")


How in the world is someone supposed to make money off a deal like this?

:ohhh:

fukk being a rap celebrity the money is obviously on the other side of the table.
 

RichYung

Superstar
Joined
May 1, 2012
Messages
17,407
Reputation
1,662
Daps
59,222
Reppin
NULL
Exactly


According to Jordan, APG thought of Young Thug as a risky artist, with a vague name that might be hard to sell.

But when APG A&R Jeff Vaughn traveled to Atlanta and witnessed how Thug was admired there, Jordan said, he sold Mike Caren — APG’s CEO and the president of Atlantic parent company Warner Music Group’s A&R department — on the idea.

“Mike was like, ‘fukk it, if you can sign him cheap, go for it,’” said Jordan. Multiple sources confirm that Thug signed a “full-blown 360 deal” with APG, meaning that the label negotiated rights not only to income from Thug’s recorded music, but also things like his live performances and merchandise.

“Mike Caren is the most honest person I ever met in this industry. But that’s the business model at Atlantic, 360 deals," said the artist manager with an APG-signed client. This claim isn’t new — back in 2010, Chicago rapper Lupe Fiasco criticized Atlantic for pressuring him to revise his existing contract and sign a 360 deal.

Still, even though APG stood to make money from Thug’s music as well as his other ventures, their up-front investment in him was small.

Jordan claimed Thug’s entire contract was worth just $30,000, and that he got a $15,000 advance at signing. (Another source confirms the $15,000 advance, and added "I'd be surprised if it was more than $50,000 total.")
Exactly. Big advances are GONE.
 

Vinny Lupton

Superstar
Joined
Jan 27, 2014
Messages
15,864
Reputation
3,020
Daps
49,023
These shytty payouts are for people with label deals. If they owned their masters they would be getting way more
 
Top