I'm not gonna say they were the first to have whatever type if demographic on their platform, but going out of their way to exploit it for click bait purposes was definitely their calling card and they birthed that dumb shyt lol, and really intentionally getting views for primarily antics more than rapLOL, yep, and thats who gave NoShame a shot. If I recall. They did that attention grabbing shyt they do with their battles. Like nerd vs. thug or something was in the title.

@ the clowning of BT's clothing line
that matchup makes no sense