As weird as it sounds, Lombard losing with that big contract is actually a great promotional tool for Dana. Every time when there's a big fight in Bellator, and the media talks the fighters up and them Rebney says x fighter in bellator is the best in world, Dana can just say, yeah right just like how Lombard was the best before too. Every time a Bellator fighting comes over and struggles in UFC, it must weakens the stance of Bellator being a premium fight promotion and really being just a smaller feeder promotion.
In addition, when the UFC cuts guys who can't find championships in UFC if they go onto Bellator and win fights, belts or anything Dana can then say hey look our scrubs are stars to them. Thats why its funny, Rampage and Tito headlining for Bellator is actually a negative thing for Rebney in my books.