You can't really expect Gen Z to carry a 50 year old genre. It would be like expecting Gen Y to carry disco.
The only difference is disco died....which brings me to my next point.
In the 60's, 70's, 80's, and 90's there were different genres and subgenres being created left and right. There hasn't been a new major genre of music since hip-hop....usually Gen Y or Gen Z would have a completely new genre they created or at least updated....but it never happened.
I think hip-hop is and will be ok because it is surprisingly resilient but anyone expecting the next BIG or Kendrick or whoever this late in the game will probably be disappointed. There will continue to be dozens of subgenres and small fan bases for artists that carved out their own minor empires. Which is fine.
Fred.
The only difference is disco died....which brings me to my next point.
In the 60's, 70's, 80's, and 90's there were different genres and subgenres being created left and right. There hasn't been a new major genre of music since hip-hop....usually Gen Y or Gen Z would have a completely new genre they created or at least updated....but it never happened.
I think hip-hop is and will be ok because it is surprisingly resilient but anyone expecting the next BIG or Kendrick or whoever this late in the game will probably be disappointed. There will continue to be dozens of subgenres and small fan bases for artists that carved out their own minor empires. Which is fine.
Fred.