WCW when Master P, Robocop, Rodman, and other celebrities participated in wrestling and fukkery
I really think the beginning of the end for WCW was that terrible "finger poke of doom," shyt between Nash & Hogan. They officially jumped the shark with the "Ready to Rumble" film and shortly afterwards put the nail in their coffin in an attempt to garner ratings by putting the belt on David Arquette. I was only in 3rd grade, but even I knew that was Just a putrid company all around from '99 until Ted Turner and Vince put them out of their misery in '01.