98% of tidal defenders main point is that you are a c00n if you dont support Jay Z because he's black
even though his product has no clear advantage over its competition (and actually has flaws compared to them) whether it be in terms of price or functionality
the poor and rushed product design, coupled with the horrible first impression via advertisement is just icing on the cake for the "haters"
like has already been mentioned, anybody that jumps into a pool with a bunch of established sharks is going to get attacked. Jay just sped that process up by putting his face (and other rich faces) out there so the public (and rival corporations) had something to attach to the product. He was betting that he would draw people in by putting out recognizable faces and it backfired
and thats not even going into Jays tactics to try and play on black peoples emotions and consciousness to guilt them into buying his product
edit: he would have been better served stepping away from the limelight and just trying to have the product win on its own but its too late for that now. he bet on his image (and kanye and madonna, etc) getting people to throw their money at him and now he's struggling to stay afloat in the PR game