If it wasn’t true, then is US men’s soccer intent on having David Beckham and Zlatan to help increase the marketability and popularity of soccer here in the US. They don’t have the star power than women’s soccer do even as they bring in more revenue than the women. It’s also the reason why they hyped up Freddy Adu the way that they did.
Revenue doesn’t equate to popularity.
"Star power that the women do"
Women's soccer here only matters during the World Cup and Olympics. Lots of Olympics sports get high ratings only during that period and struggle any other time.
Gymnastics, swimming, and track get high ratings during the Olympics also. Why not pay them more also?
The attendance for their actual league is still tiny, still worse than what MLS had in the pre-Beckham days. And they've had several leagues fold during the time period since MLS started. If their star power meant anything, the men would have had 3 or 4 different leagues appear and fold in the past 25 years while the women's league would still be standing strong.