We need to have a conversation about streaming numbers for Hov's classics

Mike Wins

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This.

Definitely realizing the whole misinformation and fake news trends globally are effecting the culture. These lil nggas are legit stupid .

I don't know why yall keep clinging to this. Jay's music been back on Spotify for like 5 years now. Spotify literally got over 100 times more subscribers. Tidal is irrelevant in 2024.

"Given TIDAL’s modest subscriber numbers — some 2.1 million subscribers globally as of mid-2020, according to a lawsuit filed the following year, compared with Spotify’s approximately 138 million, a number that has since grown to 220 million"

 

Solo_87

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Over 70 percent of Spotify users are under the age of 34


Would say they are more familiar with his hits and collaborations from the mid 00s and later

Opposed to a Nas or Cube whose biggest hits were from the 90s and later that get proper playlisting

You can say his longevity hurt him some
 

Heavy_Handz

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Not sure why this keep getting mentioned. The numbers are from last week. He been back on Spotify since 2019.
When you take an artists whole catalog away for years form a whole generation of people it will have a net negative result. Streaming era numbers TRASH.
 

mrvaughn

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As someone who lives outside the US, only Americans hold Jay up in such high esteem. He doesn’t really travel all that well. Not hating, just stating my experience. Those ‘Volume’ albums weren’t liked a great deal. The Hard Knock Life single and Blueprint album hit over here though. Not that he didn’t have a presence, people have just been a bit apathetic towards him, whereas many of his contemporaries were loved a great deal.
 
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Alexander Wiggin

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As someone who lives outside the US, only Americans hold Jay up in such high esteem. He doesn’t really travel all that well. Not hating, just stating my experience. Those ‘Volume’ albums weren’t liked a great deal. The Hard Knock Life single and Blueprint album hit over here though. Not that he didn’t have a presence, people have just been a bit apathetic towards him, whereas many of his contemporaries were loved a great deal.

Except when he's with Beyoncé or Kanye I don't recall a solo Europe tour from Jay
 

DontEemTry

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The nikka is definitely the most discussed 90's era rapper that's still breathin :ehh:

Kind of a chicken and egg scenario. Like, "he's not relevant", but there's always at least 3 or 4 Hov threads daily on the front page and he ain't dropped in almost 8 years. Make it make sense.
 

Artificial Intelligence

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The nikka is definitely the most discussed 90's era rapper that's still breathin :ehh:

Kind of a chicken and egg scenario. Like, "he's not relevant", but there's always at least 3 or 4 Hov threads daily on the front page and he ain't dropped in almost 8 years. Make it make sense.
Threads on a hip hop board don’t equal relevance
 

Stick Up Kid

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Most people see Jay Z as a business man married to Beyoncé than as a legendary rapper

It’s same way fans look at LL & Ice T as an actor
 

JustCKing

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It's because his fans and PR machine constantly bring up record sales, hit records, and relevance to justify his GOAT status. More than any other rapper. So it's gonna get used against him too when these debates come up.

Like when he said "only dudes moving units Em, Pimp Juice and us" :comeon:

Jay was coming off back to back double platinum albums, at the time when Em had just dropped back to back albums that eventually went diamond, Nelly back to back albums that eventually went diamond and 7x platinum. But Hov inserted himself in that conversation and his stans act like he was on that level of popularity. So that's why you see the pushback

Yes, Jay Z said a lot of BS in his campaign for GOAT. That is part of his job. I laughed at a lot of his bars where he tried to embellish and even guilt trip the audience into agreeing he was the GOAT. And the "only dudes moving units is Em, Pimp Juice, and us" will always be funny on the strength of Kast and Luda were selling more units than Jay Z at the time.

Still, I'm not about to diss dude for pushing the "I should be #1 on everybody's list" campaign. I laughed because he was never #1 on my list, wasn't going to be #1, and would have fared better IMO of he would've let the music speak for itself. That is the beauty of American Gangster. It is the least insecure Jay album and there wasn't the campaign for him trying to convince the world of his greatness. He simply showed it. There wasn't no "they got me fighting ghosts", "30's the new 20", "this is the new rules" type of raps that plagued everything from TBA to MCHG.
 

Mike Wins

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Over 70 percent of Spotify users are under the age of 34


Would say they are more familiar with his hits and collaborations from the mid 00s and later

Opposed to a Nas or Cube whose biggest hits were from the 90s and later that get proper playlisting

You can say his longevity hurt him some

See this is a good point. This make a lot more sense than the Tidal argument. Because his 2009 and 2011 projects still doing numbers on Spotify, so it ain't an issue of brand awareness or audiences ignoring him altogether.
 

Goatpoacher

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The nikka is definitely the most discussed 90's era rapper that's still breathin :ehh:

Kind of a chicken and egg scenario. Like, "he's not relevant", but there's always at least 3 or 4 Hov threads daily on the front page and he ain't dropped in almost 8 years. Make it make sense.

This is nothing like a chicken/egg scenario.
 

JustCKing

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This is it. First time I remember that PR machine was when Lyor and Kevin Liles got the Stillmatic Freestyle banned from radio and Angie Martinez was trying to say callers was giving Nas a narrow edge after Ether. If Fat Joe hadn't been there calling out the bullshyt, that 90% of the votes was for Nas, Angie probably would've said the callers voted for Hov.

After 2002, dude's PR team went into overdrive. Damn near retconned that R. Kelly dud out of existence, pretended BP2 wasn't seen as a disappointment, pulled the fake retirement stunt. They was hailing The Black Album as a classic before anyone heard a single song.

It's known, media outlets fear getting "the phone call" from the label and management if they say anything negative about Hov or Beyoncé. It's why his duds get completely ignored by the press, unlike any other rapper. The GOAT politician. Triple H of Rap.

There were no PR campaigns to retcon any of those albums out of existence. Nobody talks about them because they are duds that are mostly forgettable. Why would anyone sit around discuss disappointing albums 20+ years after the fact besides The Booth? And the only reason its discussed in The Booth because people are still stuck in 2002 and are still conditioned to diminish Jay to big up Nas.

If I want to talk about how much better Nas is than Jay Z, that case could be made without ever mentioning Jay Z.
 
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