Where did it all go wrong for Sisqo?

Alvin

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Real issue was he went against Def Soul and what they wanted him to do, so they stopped promoting him, his second album I guess critically was garbage but he was riding a wave internationally, probably could've edged out some more years if Def Soul promoted it correctly.
 

FeverPitch2

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This. Exactly this

Sisqo had the JUICE after Thong Song

He tried to pull a thriller with Unleash The Dragon and that ridiculous ass video

That's where it all came crashing down
He refused to go back to Dru Hill and insisted on doing a second solo album.
Then he filmed this crap. It was so terrible that the label refused to release it.

 

Michael's Black Son

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At some point he didn’t want to play the game anymore.

Also if he was going to be a soloist then he needed to leave Dru Hill alone forever. Sisqo’s run was weird like Fergie. Both has big debut albums and there’s no musical reason why they shouldn’t have run it back in a big way.

With the caliber of R&B songwriters like Static or even R Kelly out there, Sisqo’s should’ve been eating well and changing his look for each album cycle. His lane was his to do something with for however long he wanted it regardless of label drama or industry BS.

Dude easily could’ve been bigger
 

O.Red

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says who? back that azz up blew up from the rampant ass shaking that went on its video...a raunchier video like that would have only helped not a nikka wearing silver all over dancing and doing cartwheels
Back dat azz up was on fire months before that video came out. It's actually amazing they waited so long to make a video
 
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