Why do urban clothing lines always die?

[M4T]

Fubu,rocawear, ecko, southpole and the list goes on, but other brands like Calvin Klein and Ralph stay relevant forever.

 

[Mastamimd]

Because Gucci, Louis, Versace etc. is more valued by everyone

 

[Edub]

Fubu,rocawear, ecko, southpole and the list goes on, but other brands like Calvin Klein and Ralph stay relevant forever.

Overpriced for the actual quality usually…. The reason that when these labels jump off they can only be bought in your fly hood boutique at over 100.00 then when they fall off you can find em all under 20.00 at Burlington coat factory….the quality and craftsmanship was never there in the first place… just gouging the hood as usual

 

[Lil Bape the PostGod]

Because at some point cacs start buying it and killing the vibe…which makes these companies have to cash out and start selling their shyt at places like JC penny

and the streets don’t want be affiliated with places like that so they move on to the next thing

 

[AsTheWorldBurns]

Urban clothing lines often spend their time following the current fashion trends instead of driving and leading them.

So they end up falling out of style when trends change.

 

[Jekyll]

Store placements for one. Nobody wants to wear shyt that you can find in Citi Trends once they get bread. The newer online only brands are doing it right.

 

[Money Be Green]

 

[ForeverLurking]

Trends change

 

[M4T]

Urban clothing lines often spend their time following the current fashion trends instead of driving and leading them.

So they end up falling out of style when trends change.

That makes sense.

 

[Crumple]

Lack of availability and baggy cuts.

I'd buy Rocawear and Echo. Can't find them tho.

And lack of Echo ads with rappers.

So now I make my own custom xxl tees and hoodies and buy baggy pants.

And it's usually random jean brands that offer good cuts.

 

[Marlo Barksdale]

Urban clothing lines often spend their time following the current fashion trends instead of driving and leading them.

So they end up falling out of style when trends change.

Basically.

Watch this documentary, Fresh Dressed, and it fully explains urban fashion and your question. Must watch.

 

[Ghostface Trillah]

Hip hop cultures obsession with the new and overpriced is the major factor

 

[CrimsonTider]

Fubu,rocawear, ecko, southpole and the list goes on, but other brands like Calvin Klein and Ralph stay relevant forever.

These clothing lines were just brand endorsements, they were not fashion houses

It was always meant to capitalize off the popularity of the artist

 

[Amestafuu (Emeritus)]

Because at some point cacs start buying it and killing the vibe…which makes these companies have to cash out and start selling their shyt at places like JC penny

and the streets don’t want be affiliated with places like that so they move on to the next thing

stupid logic considering cac brands are all brehs wear most of the time

why isn't your name lil fubu?

 

[Piff Perkins]

Urban clothing lines often spend their time following the current fashion trends instead of driving and leading them.

So they end up falling out of style when trends change.

There's a lesson here about the long term credibility and longevity of a culture based entirely on moving from one trend to another while denigrating and/or dismissing everything that came before.

Tyler's Hot 97 interview was interesting. He collects LV luggage and said the pieces from 60-70 years ago are still in perfect condition due to the craftsmanship, and remain popular pieces. Meanwhile hip hop culture's approach would be to create a half assed, knock off brand with shoddy material, sell it at premium prices, and then guilt black people for not supporting black businesses. That mentality needs to die or else we won't have shyt from this "culture" long term...