catchy music is usually dumbed down to please the ignorant masses
therefore making the music sucky so they can sell
and the records on the radio are usually actual trash
people can make catchy music without it being trash
Mo Money, Mo Problems a classic song and it's really catchy with quotables
so is California Love, as is CREAM, Nuthin But a G Thang, etc...
but the thing about all those songs is the rapping is good and are by some of the best rappers and are on some of the best albums
it's just the era we live in where the radio hits are by bad artist that focus on making catchy music but not having good rapping in it
it's not even that the artists are 'bad'. It's the fact that so-called hip hop of today is blatant pop with an "urban" twist.
When the 90s cats started crossing over, they weren't making blatant pop with an urban twist. They were making HIP HOP songs. They were still firmly in the hip hop genre. A genre that most people just weren't fukking with. Some of those hip hop songs had deliberate crossover potential, others didn't.
It's not the same shyt.