The Beatles are and were definitely bigger they're the best selling act ever for a reason.
No they’re not bigger. MJ is known far more country for county.
‘It means that they are big in markets which are themselves very big. The US, the UK, Latin America, Canada, Japan, France, Spain, Italy, etc. These are all places where one can get a lot of views, and these are all markets where the
Beatles are strongly popular.
In the other side, if we look at their bottom 10 markets in popularity, they are Morocco, Egypt, Pakistan, Saudi Arabia, Kuwait, Trinidad and Tobago, Algeria, Cambodia, Tunisia, and Iraq. All countries where foreign artists sold virtually nothing.
How can we interpret these results? We can say that they are larger in markets that were already kinda structured when they were active. We can also say that they are someway lucky that their sound is the most popular where sales happen to be the highest. Their success has been exploited incredibly efficiently.
If they are a bit less global than one could have though, it’s worth noting that they sold bucketloads everywhere, even in markets which are relatively low for them. It’s the trademark of legendary artists, to outperform most competitors where you don’t even do that well for your standards.’
https://chartmasters.org/2019/07/beatles-global-heatmap/
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So far, we published 10 global heatmaps analysis of very different artists, going from
Elvis Presley to
BTS. We identified mainly two kind of profiles. Old school stars, with a success more focused over English-speaking countries, Scandinavia plus regions with a music industry developed for more time like occidental Europe and Japan. Then, younger artists saw their performance in Latin America and Asia shine since they competed with acts who weren’t promoted there back in their day. Also, all acts were dominant in some regions and weaker in others, with an elasticity often exceeding 10 to 1 between the best and the worst markets.
The picture is completely different with Jackson, his heatmap looks like nothing else. He has got both greener and redder countries in every continent. It’s impossible to really tell where he dominates. His top 3 performers are Romania, from Europe, Dominican Republic, from America, and Cambodia, from Asia. They have different languages and completely different cultures, same for Bangladesh following at the #4 position.
Even more stunning is their strength. They onlyexceed the average by 55-60%, except Romania which is a bit higher. These are very low tops. All artists studied so far had their top markets with a strength over 2, meaning they topped scale acts by 100% or more. In the other side of the spectrum, all artists had markets strongly underperforming our reference. Jackson has none. His worst country, Ireland, still records 54% of views of other acts in that same market proportionally speaking. He has 94 out of his 100 listed markets that top 72% of the average, meaning his truly bad ones still compete with standards of others. They do in relative terms. In absolute terms, even Ireland, his last market, records a huge 422,000 monthly views, more than 3 times the total of
Meat Loaf, the best performer from our database in Ireland proportionally speaking.
Basically, Jackson is massive everywhere. He performs so well in every area that all markets are close to the average share of scale artists, he has no weak point. His 2018 total of views tops by nearly 10% scores of the
Beatles,
Elvis Presley, and
Madonna… combined. That’s why he doesn’t own countries that have over the top results, because there is very little room for improvement in comparison to the others.’
https://chartmasters.org/2019/01/michael-jacksons-global-heatmap/