organic?
This is what I'm talking about. To y'all, organic equals "release shytty music for years that no one but your immediate crew/block listens to. Do this until you get a major cosign from Jay-Z/Bey/Dre whoever."
But "plant" is "release one song on tumblr and let it go viral, and once that song shows real interest in your music/aesthetic, you sign a deal and release non-cosign dependent music."
shyt is weird to me. Young MA and Bobby didn't have the streets on fire until the right-on-time cosigns started pouring in.