How come white players like Jokic and Luka don’t translate to increased viewership and ratings for the NBA?

Loose

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Non foundational white americans :manny:

In all seriousness, prob cause they're eastern European and didn't grow up in western society
 

Adebisi_Said

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Two small market teams who haven't won anything. Bron and Steph both still the faces of the league. What stories are there to tell except they both are having good seasons? It's gonna be even funnier when Jokic wins 3 MVP's and casuals still really won't know who he is.

If Jokic had Boban Marjanovic's personality, then he'd be more celebrated. Has Jokic appeared in any commercials?
 

tremonthustler1

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dora_da_destroyer

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Jalen Green has a built in fanbase without ever going to college.

No young hooper under the age of 25 has a bigger female fanbase than Jalen Green.

Going to college SHOULD give you those things by default because that's a fanbase that generally roots for laundry. For example, it doesn't matter how many trash ass basketball players come from Syracuse. @Loose gonna ride out because they rep the school. Same with me and UNC or the ones who rep Duke.
Following on SM and watching/going to games are very different. All them girls are not adding money or viewership stats the the NBA’s bottom line
 

dora_da_destroyer

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Funny enough Europeans are a lot more accepting (or have had more time to accept the fact) of foreigners being at the top of Club football than Americans are of the same happening in their respective sports.
I mean, Euros play in leagues and/or tournaments that consist of different countries all the time, they know there is talent everywhere so it’s easy to accept someone from outside dominating. The US at most includes a few teams in Canada, but when we play the world in world championships (aside from the men’s World Cup) we dominate, so we see ourselves as the top talent. Having people come in from other countries and not just play, but dominate, it’s the antithesis of everything we know/accept about America vs the World…the reason I think cacs dropped baseball as the American pastime
 
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