Why? Because LeBron didn't dance in an isolation and try to shoot a contested jumper at the buzzer? He preferred to attack the basket and if the defense crashed, he would pass to a wide open teammate on the perimeter, much to the dismay of armchair quarterbacks who considered that type of play to be cheating.
It's why LeBron has a better success rate on those plays. If he isolated for a jumpshot on all of those plays, his percentage would be terrible since it's the lowest percentage play that can possibly be drawn up. For some reason, it's the type of low percentage play everyone wants to see though