There's a difference between a company coming to you and asking to put your name on their product and sponsoring it. VS them giving you full control of the product, and making it your own. That's the difference between say Jordan and Lebron. In the beginning,Nike was supposed to carry Jordan , and the kicks had the Nike logo alongside the Jumpman. Well he got so big, Nike would've been foolish enough to not give him his own brand. But pointing out MJ has if he's the norm, when everything about him was the exception to the rule, at least get a netter analogy. Some people now forget that Nike still owns Jordan brand.
LBJ more than kanye should have an argument about that. But even LeBron fans would have to admit his sales, would not be the same if he were go to UA or Adidas. Nike carries LeBron. Not the other way around.
Ye keeps ranting on how his kicks were on par with the Jordans. Thats delusional. Don't compare the demand Js get. Not even LeBron gets that.