I've said this before, there are only about 5 guys Kobe shouldnt be in discussion with, maybe 6. He's nowhere close to a legitimate conversation for greatest player ever, but after that? He has an argument anywhere from 6-12 All-Time and I personally have him closer to 6 than 12...
He helped define an era of basketball as by far the most popular player of that era, and his popularity with both the public and contemporaries is highly unique. I've known many people, and read articles, that rate him justly, but many people conflate his popularity with him being arguably the greatest player ever. That's basically it in a nutshell...
Comeback Kobe from 2007-10 is the lasting, most enduring image of Kobe I have, it was him at his peak and that one window is enough to argue him over most players. His highs were high but there are a few guys who had higher highs and better overall resumes. He's the only guy some people routinely take this as an insult, even though literally there's only a handful of guys it can be said about, and it can objectively proven in a variety of ways that just a few other guys had higher peaks and better resumes...
Because of that people resort to other, less important shyt to inflate a guy's reputation that doesn't need inflating. Dude was great, I think everybody recognizes that and not having him Top 5 isn't an insult, though having him below 10 is probably lowballing him...