Jordan hasn't released any new original product with new design. Releasing the same retros over and over has run its course
Also adidas is more in tune with what's trendy and now when it comes to lifestyle and street fashion/culture. And they have far better endorsers
Jordan is still trying to survive of legacy and name alone but these kids don't know about Jordan like that. They need to be reintroduced to the brand.
Basically adidas is the cooler brand.
Jordan will always have basketball though although I see more people wearing paul George and kyrie signature shoes than Jordan's on the court these days
People never hooped in Jordans anyway
Jordan can't sell new product shoe design that he never played in... that's been a fact going on damn near 15 years
Adidas is cooler because limited supply creates artificial demand
Their problem is they can't make a new shoe to save their lives. They just re-release old shyt.
All Adidas is doing to copying Nike designs and making them limited
Yeezys are a copy of the Rose
Ultra Boost are a copy of Prestos
They also have copied Flyknit