Michael Jordan's brand is making one big mistake

SithLawd

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didn't read


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SAINT

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Can someone please bless us with a smiley?
 

CodeBlaMeVi

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I saw this a while ago. Stopped spending money on Js over 5 years ago and switched to cheaper, less hyped sneakers to go with my minimalist, streamlined style. Adidas is killing it right now.
They are. Credit they siphoned some of Nike's designers.
 

CrimsonTider

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What are the total numbers looking like tho? Cause resell and total sells are 2 different things. Jordan ain't making money off of the resell he's making it off the original sell
This article is talking to a resell company about the shoe game

Nike made a decision to stop making releases limited which hurts resell

Adidas is making limited shoes which Spurs resell

The Adidas momentum is all hypebeast

Jordan is and will always destroy Adidas in what really matters and that's sales
 

CrimsonTider

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Jordan hasn't released any new original product with new design. Releasing the same retros over and over has run its course

Also adidas is more in tune with what's trendy and now when it comes to lifestyle and street fashion/culture. And they have far better endorsers

Jordan is still trying to survive of legacy and name alone but these kids don't know about Jordan like that. They need to be reintroduced to the brand.

Basically adidas is the cooler brand.

Jordan will always have basketball though although I see more people wearing paul George and kyrie signature shoes than Jordan's on the court these days

People never hooped in Jordans anyway

Jordan can't sell new product shoe design that he never played in... that's been a fact going on damn near 15 years

Adidas is cooler because limited supply creates artificial demand

Their problem is they can't make a new shoe to save their lives. They just re-release old shyt.

All Adidas is doing to copying Nike designs and making them limited

Yeezys are a copy of the Rose

Ultra Boost are a copy of Prestos

They also have copied Flyknit
 
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