Lawsuits and litigation are the hidden costs that most people never take into account. And when you file bankrupcy, that means you owe and either don't want to or can't pay. Either way, it means some ish went down that was not ruled in your favor. And all of the current signs of the catalogue make it clear that P doesn't control it currently.
When you go on Wikipedia, it states that No Limit filed for bankrupcy and lost the catalogue. Well the source that they cite is
"Encyclopedia of Rap and Hip-hop Culture" released in 20006.
It's not available to fully view for free currently, but from searches you see that it actually documents No Limit and Master P's legal troubles.
Link to the above in the book
Link to the above
So if you want more of a detailed look into the lawsuits, there you go. Cheapest copy is like $5.
You don't get how the music industry worked. Labels and artists were charged back for any unsold physical copies that got returned by stores.
If you ship 500k and only sell 100k, that's 400k that somebody has to pay for. Even at $1 per CD, that becomes a $400k debt. That adds up quick when you do that with 25+ albums in a year.
Happens all the time in negotiations. People get sold dreams and caught up in the gift of gab. Those White execs may have felt NL was due for a great comeback with their major label push. Plus, Universal's main goal was markershare and not profit. That's exactly why they signed Cash Money & Suave House to similar deals. You can read about it in The Big Payback: The History of Hip-Hop Business by Dan Charnas.
Labels also may allow the tab to run up because they know that they will own the debtor's catalogue due after they default on payment (which actually happened with NL).
Plus, Universal was able to afford more of a loss than the tiny Priority, which was owned by EMI but independently managed. It's another reason why No Limit and Cash Money's deals won't be repeated.
They literally explain how much he would have made in the article I posted. You have to save the client from themselves, especially when it's a reflection of you and your company. It was a case study in everything NOT to do in business.
The problem was the incentives were based on stats that had either never happened or had only happened with Terrell Davis. That and the actual contract was written poorly and full of mistakes.