def jam was hell-bent on creating the next big star that they could take credit for, that wasnt signed to labels under their umbrella(rocafella, murder inc, etc) and desperately wanted him to stand toe-to-toe with 50 cent. so they thru all this money behind him and f*cked up alot of their other artists' promo in the process. it was a wrap for everybody else who dropped on def jam that summer/fall.
in reality, they shouldve just promoted him as what he was - the next big thing out of desert storm. instead of trying to be the def jam answer to 50 cent, he shouldve just been def jam's more serious answer to fabolous. its crazy cuz with fabolous beginning to dissappoint, and dj clue being all over MTV, they had the inside track to just do what they were supposed to do.
also, instead of dropping "focus" as the 2nd single, they dropped some garbage chit with busta rhymes.
and of course, the jay-z blackballing was the nail in the coffin.
plus please tell me what jersey niccas are marketable like that?
alot of the biggest stars in rap history came from new jersey.
hell, jersey is who blew rap up in the 1st place. NOT new york.
please learn history. you cant progress if you dont know how you got here.
thats why hip-hop is so garbage now. people going for the okie doke.