Who is gonna pay to put ads on that shyt? They just went through that shyt with Youtube.I think Beasley is giving the URL app the credit that belongs to Caffeine. Those rappers grew because URL moved the big battles from 1 free platform (YouTube) to another (Caffeine) so the exposure wasn't lost as much. Now if all URL battles are behind a paywall, there will be a significant drop on viewership which I doubt URL will ever admit to.
Why not create an ad version and a pay for ad free version of the app like Hulu?