I have no idea what gave you the impression that URL of all companies would be straight and proper. In the event and promotions business side of things, no people can really take URL seriously, smack is drunk at his own event and they have shytty time management. They can't even clear the stage at their own event. Theres reasons why they have to keep switching venues. Good promotion companies dont ever have to do that.
My feeling came from how many good business people seem to show at the events, but on second thought, those people are really doing URL a favor by being there and agreeing to be named co-host or to be on camera. The venue switching I attribute partially to the type of crowd these things attract and the general nature of a battle. If I owned a hall or a stage, I'd be weary as fukk hosting a rap battle.. much moreso than a concert or small show. The time management piece seems to be an issue in every corner of live show business (I haven't been to a live show in my life where the main act went on when they were scheduled to go on).
So my impression was probably based on their apparent success, and the fact that they are still considered "the" stage to win on. I probably let my idea of what the top dog *should* be and let the evidence (mainly the popularity and hunger to be featured on URL stages) color my perception early.
@ Snoop releasing the battles on DVD

To mook for holding it down. Arsenal tried to play mook but it ain't compare to mook the way he reppped for this battle rap shyt... In the DNA voice "get drake the fukk outta here!!"